Fractional CMO
Consulting

A Different Kind of Consultancy

Our Fractional CMO (fCMO) consulting service provides executive-level consulting for your marketing strategy and function, leading everything from strategy development and implementation of your strategy to managing and developing your marketing person or team.

Leadership As A Service

Add the benefit of executive-level talent without the added expense of hiring a full-time marketing director, VP, or Chief Marketing Officer. Our fCMO fee works within your budget as a small to mid-size business without benefits, bonuses, or any other headcount-related cost.

Everyone wins.

Strategies for Success

Regardless of the size or type of small business you own, one thing is true: there isn't enough time in the day to manage everything. In fact, trying to do everything on your own is probably limiting your growth - both professionally and personally. Asking for help isn't easy - I get it.

Everything in business is rooted in strategy. Your business plan. Your organizational strategy. Your marketing and sales strategies. All of them require a thoughtful plan to tie everything together, removing the chaos, the distractions and wasteful spending.

A good strategy makes it easy to align everyone in the building around what it is you want to accomplish and how you're going to accomplish it. It makes your employees and your customers feel confident that your business is focused and organized.

Focused and organized businesses deliver the best products and customer experiences. They build TRUST and in today's world, TRUST is everything.

Strategy leads to Stability. Stability brings calm.

About Us

Our Services

Many Hats Marketing is the first agency in the Dickinson County area to offer Fractional CMO-level consulting services. As a small business owner, this gives you access to experience - the level of experience that leads to impactful change.

Every small business is unique and because of that, the first step in working with Many Hats Marketing is a conversation. During that conversation, we'll talk about your business AND your life, because the two things are interconnected in every way. The best part - that conversation comes with no strings attached. If we're not a fit, we're not a fit.

If we are a fit, then we'll work together to identify your needs and align those needs with our different services. There's nothing cookie cutter here - and one size does not fit all. Remember, we want to work with small business owners that are looking for a partner to sit alongside them at the table.

Marketing Focused Services

Premium Product #1:Strategy First Engagement

Many Hats Marketing will create a comprehensive marketing strategy for your small business. This project will include:

A Total Online Presence Audit (TOPA)
A Competitive Overview
Customer Interviews w/testimonial harvesting
Identification and Development of Your Ideal Customer Personas
Development of Your Value Proposition and Core Message
A mid-way review meeting
A strategy for each step in the Marketing Hourglass (Customer Journey)
Development of Content Pillars
A prioritization of growth opportunities
An execution calendar for your strategy
A final presentation of your strategy
Typical duration to complete is 30-45 days

The final deliverable is a Master Marketing Strategy that is the property of your small business. Once complete, you have the options to implement the strategy yourself contract with me to implement the strategy via product #2 below.

Premium Product #2: fCMO Leadership and Strategy Implementation

Many Hats Leads the implementation of your Master Marketing Strategy using:

Your internal marketing staff OR
Marketing consultants you've already hired (eg, SEO, Social Media, Web Design) OR
Subcontract with a list of pre-vetted marketing vendors
The execution calendar created in your Master Marketing Strategy
Weekly Team Meetings to ensure progress continues on a timely basis
Regular meetings to keep you, the Small Business Owner, up-to-date on progress

The ultimate goal is to create a scalable, effective marketing system that you own.

Product #3: Marketing and Brand Audit

Many Hats Marketing will conduct a comprehensive audit of your brand to include:

A total online presence audit (TOPA)
A comprehensive review of your key competitors
Identification and development of your key Ideal Customer Personas
A set of findings and recommendations for future actions

Leadership and People Development Services

Product #4: Executive Coaching

Many Hats Marketing will develop and facilitate:

A custom leadership training program for your business
One-on-one coaching services for you staff (based on your needs)

These services are customized to your special needs. It can include a number of topics (eg, SWOT, Staff Development Tools, Team Building) which will be identified via a consultation with you.

Business Strategy Development

Many Hats Marketing will develop and facilitate:

A custom leadership training program for your business
One-on-one coaching services for you staff (based on your needs)

These services are customized to your special needs. It can include a number of topics (eg, SWOT, Staff Development Tools, Team Building) which will be identified via a consultation with you.

Product #5: A3 Business Strategy Development

Many Hats Marketing will develop and facilitate:

the development of a master planning A3 for your business
the development of supporting A3s for your business
Coach you and your team on the content development for the A3
Coach you and your team on the best practices for using your A3s to communicate strategy throughout your organization

An A3 is an 11X17" piece of paper - this planning process will help you create a visual business strategy on one piece of paper.

Your success is our mission...

"I recently attended a Leadership Academy and found it to be a great experience. Mark offered useful strategies; his presentation was engaging and well thought-out. It prompted me to take a closer look at my habits and reflect on mistakes I've made and areas I can improve upon. Useful not only for those who are in supervisory roles, but for anyone who desires to be a better leader in the workplace or community."

Cindy Gustafson

"Mark puts on an awesome Leadership Academy. He is knowledgeable, easy to work with, and I learned a lot in his training. His academy is great for all business sizes, whether you have 1 or 100 employees you can benefit from this training."

Jean O'Dette