Fractional CMO Services
Still Wearing Every Hat in Your Business?
A fractional CMO is a part-time, contracted marketing executive who provides senior-level strategy and leadership without the cost of a full-time hire. Many Hats Marketing provides this service to small and mid-sized businesses in Michigan, Wisconsin.
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30 Years Senior Marketing Leadership at Fortune 500 Companies
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Strategy First: every engagement starts with a marketing strategy - not tactics
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Budget Friendly: Executive Leadership at a fraction of full-time CMO cost
What Makes Many Hats Marketing Different From a Traditional Agency?
Many Hats Marketing is a fractional CMO practice founded by Mark Klossner, a Michigan-based marketing executive with nearly 30 years of experience, including roles at John Deere, Mercury Marine, and BOSS Snowplow. Engagements typically run 3-12 months and include strategy development, team leadership, and execution. A traditional full-time CMO can cost more than $250,000 a year - not including benefits or bonuses.
Why Are So Many Small Businesses Hiring Fractional CMOs Right Now?
It's simple - cost. As the economy struggles and budgets tighten, companies are looking for executive-level leadership without the high price tag of a full-time CMO or Vice President of Marketing.
A fractional CMO leaves when the work is done. Off the books.
Every small business owner knows the feeling: too many hats, not enough hours. Marketing falls to the bottom of the list — or gets handed to whoever has a spare hour. Neither works.
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According to the Wall Street Journal, the use of fractional CMOs went from a "notable trend" to "institutionalized practice" from 2024-2026.
This is not a trend that's going away. It's the new reality for the marketing profession.
A fractional CMO for small businesses in Michigan, Wisconsin and Illinois brings clarity to your business. A focused marketing strategy that ties everything together — removing the chaos, the wasted spend, and the exhausting feeling that you're behind. Organized, focused businesses build TRUST. And TRUST is what drives growth.
Trusted by businesses across Michigan, Wisconsin and Illinois
From local UP businesses to regional mid-market companies — here's who's already working with a fractional CMO (Many Hats Marketing) to grow with intention.
